MHFR Marketing Plan
Deadlines:
Registrations- August 01 2025.
General Admissions- August 24.
Event Date: August 23-24
Website Traffic
Achieve a 4.5k website traffic score monthly. A five month campaign would yield 22,500 website visits.
10% of 22,500 conversion would be 2,250 GA.
Social Media Marketing
Generate an accumulated social media website directed reach score of 45,000 users per month through organic, collaboration (sponsors & influencers) and paid boost advertising.
10% of 45,000 is 4.5k social media users.
Affiliate Marketing
Offer influencers, sponsors and vendors a unique discount code for general admissions. Share small percentage of ticket sales through unique discount codes.
Ex. GA targeted 25.00 - suggested GA 35.00
Driving Word of Mouth Marketing
Tap into 2-3 athletes per gym of a grand total of 20 gyms.
Facilitate “buzz” within gym spaces by involving its athletes in challenges and smaller events.
Assuming 50 gym members of 20 gyms reach 1000 gym members.
Expand Market Reach
Collaborate with other brand names within and outside your market by incorporating your brand into their products.
Ex. MHFR beer, MHFR collaboration t-shirt etc.
Traditional Marketing
Create a unique QR code for traditional marketing pieces. Distribute effectively within atmospheres of your audience type.
Assume 1000 pieces will yield 10% or 100 scans.
Challenges, Sponsorships and Promotional Events
Host events to spread the awareness of MHFR or participate in 5 health/fitness related events. Sponsoring other events is another way to spread awareness of MHFR.
Events of 500 attendees 5 times would achieve event exposure to 2,500 people within your market.