January Report Card
El Capricho Restaurant- Santa Paula, CA
Account: Active.
Advertising Reach Increased by 24.77% (Dec-Jan).
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127 new followers/leads
12 grid ads published
111 story ads posted
Grand total ad views 46,710 (may include replays)
Profile visitors 1,261
Link clicks 92
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Facebook / Tik Tok
Facebook groups - 10 groups reached
Tik Tok - repurposed 3 ads
Accounts Reached
This pie chart is used to gauge the difference between follower and non follower interaction(s). El Capricho Restaurant’s Instagram shows a follower reach percentage of 80% and non-followers at 20%.
Analysis: This proves the brand’s followers are in healthy standing with 80% of the grand total interactions coming from our active followers. In order to increase non-follower stats, we must invest in more ad spend, collaborations or strategic giveaways.
Conclusion
El Capricho Restaurant continues to gain the traction it needs to increase brand awareness and sales. Popularity contributes to customer decision making when seeking Mexican cuisine. Plans to continue to create trendy ads, but also practice new advertising styles until we can fully dial in what works best. Events and collaborations have worked with many campaigns, so more energy into these marketing tactics would significantly grow the restaurants brand awareness and sales.
El Capricho Restaurant 2025
Blueprint Plan- 01
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The plan is to produce new content that resonates with El Capricho’s current followers, foodies and similar accounts. The objective is to revamp trendy and captivating visuals specifically for Mexican cuisine in 2025.
Moving forward, we will be incredibly efficient with production days optimizing product shots and repurposing them for other advertising efforts.
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After reviewing the restaurant’s social media insights, we have learned the optimal publishing days and times on social media to stay ahead of the competition.
We will begin to include Facebook groups into our marketing strategy. This ensures all demographics are reached. In addition, spend more time advertising on platforms such as TikTok and Yelp.
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After over 10 years of web design, we include premium website design, SEO and page(s) management services in this package.
This offer helps reduce the expenses from other third party website management companies.
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No business should be left in the dark of its marketing ROI. Stay in the loop of where your marketing budget is going and how it’s yielding a positive return.
We collect as much information as we can to produce a full marketing report. This measures results and helps develop new marketing strategies for the business.
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We want to see El Capricho Restaurant flourish, so we offer two (2) advertising tokens per month.
Each token is valued at 25.00 and can be used for giveaways, boosting social media posts or any other advertising effort like social media influencers.
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1,250.00 / monthly + taxes
Raising the bar for Mexican cuisine.
Santa Paula, CA
The Future for Meta De Cafe
Meta De Cafe was a long lived idea that required years of learning, planning and experience before it could be released to the public eye. The vision for Meta De Cafe goes beyond and further than any other local marketing firm here in Ventura County. Plans to invest into advertising tools such as mega digital signage boards for store fronts, popular events, festivals and other local high trafficking marketing spaces. In addition, we plan to train more team members and invest in proven tactics and marketing strategies for maximizing advertising space. Ultimately, we are community driven creatives looking to facilitate real media and marketing campaigns that work for our private circle. Here at Meta De Cafe, we want to make some noise in a noisy market.
Success is measured by results.