Find your ad reach benchmark by taking the total amount of your active followers and calculate what 30 percent (%) of that number is. Next, view your individual ad’s insights and refer over to your ad’s “accounts reached” data. The total amount of accounts reached should meet your 30% benchmark.

For significant audience growth: set a 100% ad reach benchmark. In some cases, this requires strategic marketing tactics like influencers or collaborators. Other options include ad spend or “paid boosting.”

Ultimately, your monthly reach quota should be at minimum 200%. Simply put, you should have reached double the number of your active followers for the best reporting score when achieving true growth.

Click-through rate is measurable data used to determine if the advertising material(s) that you are publishing online are effective. First, visit your account’s insights and find your grand total reach data. Next, find the grand total number of “page visits.” Divide the number of page visits by the number of reached accounts, then multiply that number by 100- you should have your CTR percentage (%).

A strong CTR is between 15-30%. If you are not meeting this margin, consider pivoting and experimenting with new advertising tactics/material to find what best resonates with your audience.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.